How we workFrom the first email to the monthly report
Search work for independently owned facilities, approved by you, paid by the month.
There is no sales layer between you and the people doing the work. This page says what happens, in order, and what we will not do.
Before anythingThe free check
It starts with the ranking check.
You email the facility name and town. No call is needed. Usually within two business days you get the written check by email: twelve searches with your position on each, who holds the spots above you, a profile audit, a website audit, a first-90-days plan, and the monthly fee for that plan, in writing. It uses public information only. If it is useful and you want help, reply. If not, keep it; it is yours.
If you reply, we have one call, 20 to 30 minutes, to confirm what you rent, where your renters come from, what the office hours really are and whether anyone else already does marketing for you. Then you get a one-page agreement: the monthly fee, the 90-day plan, what we need from you (about half an hour a month), and the notice period.
The feeOne number, in writing
One flat monthly fee, quoted after the check, with nothing attached to it.
The fee is quoted in writing in the free check, because a 90-unit drive-up facility on a county road and a 600-unit site with climate control, boat parking and two towns to cover are different amounts of work. It does not change with your rents or your occupancy. No setup fee; no percentage, per-move-in or per-lead charge; 30 days' notice, from either side, at any time.
For comparison, a listing marketplace typically charges per move-in at the unit's monthly price multiplied by a bid you set, so a $100 unit at a bid of two costs you $200 for that renter, every time. SpareFoot Marketplace help, OneTime pricing. A third-party management program takes over the brand, the software and the staff; the only published fee figure we have found is a 2012 statement that fees were "typically 6 percent of property revenue", with add-ons. Inside Self-Storage, December 2012. Our fee is a flat monthly amount, and your name stays on the sign.
Days 1 to 30Getting the facts right
The first month is mostly correction.
We are added to your Google Business Profile as a manager (you stay the owner; managers cannot add or remove users or delete the profile). We fix the primary category to "Self-storage facility" if it is not, add the secondary categories that match the unit types you really rent, set office hours as the main hours (Google asks storage facilities for office hours, otherwise gate hours), put gate hours in the description and on the site, add every unit size as a service, replace stock images with photos of your doors, office and gate, and remove anything in the business name that is not the business name, because Google can suspend a profile for a name padded with "cheap storage units" or a phone number. Google, Guidelines for representing your business on Google; Managers and owners.
At the same time we check for the things that quietly hurt a facility: a second, older profile for the same address, an address or phone number that differs between the profile, the site and a marketplace listing, a map pin on the wrong side of the highway, and hours that still say the office closes at 6 when it closes at 5. Profile changes can show in days, so the first report may already show movement.
We also write the review request your team will send and the reply templates for the reviews that come in, including the one-star review that mentions an auction.
Days 31 to 90Unit and town pages
Months two and three build the pages your site is missing.
Many facility sites have a homepage, a "units" page with a table, and a contact page. The renter searching "10x10 storage unit" or "climate controlled storage" or "RV storage near me" lands on the homepage and has to work. We build one page per unit type you rent, each with what fits (labeled as general guidance, with a line telling people to measure their own furniture and your door), today's rate and whether it is a web rate, gate access, and how to reserve. The size guide on this site shows the shape.
Then the town pages, only for towns renters really come from. Each one is written from the facility's point of view: how far, which road, what the renter passes on the way, which gate to use. One page per real town, never a set of near-copies, which Google treats as doorway pages. Google Search Essentials, spam policies.
You read every page before it goes live. Facility owners catch the things we cannot know: that the 10x15s are all rented through March, that the back row floods in a bad storm, that the gate code system changed. Nothing is published without your approval.
Every month afterThe routine
From month four: monthly upkeep.
- Rankings checked and reported. The twelve searches from your check, run as a person in your town would see them, with what moved and the reason where we know it.
- Profile kept current. Holiday hours, new photos each quarter, a post when something changes (a new row of 10x20s, a new access system), unit availability kept current.
- Reviews handled. Your team sends the same request to every renter; we draft replies to every review, usually within two business days of seeing them. No incentives, no sorting, no reply that confirms an account detail.
- Pages revised. Rates updated when you tell us they changed. Seasonal pages prepared before the season.
- Technical checks. Speed, broken links, the marketplace widget not blocking the page, the structured data still valid, the pin still in the right place.
- The one-page report. Rankings, what moved, how many times people tapped to call or asked for directions from the profile, and website reservations and online rentals, if your management software reports them, next to the rankings, so you can match them to move-ins. Then what we did and what is next.
What we will not doAnd why
What we will not do
We publish rates only as you give them to us. We publish a pricing statement (for example, that the web rate is the rate at the gate) only after you confirm it in writing, and remove it when your policy changes. Where state or city rules cover how rates are advertised, we draft to the strictest rule we know, flag anything state-specific, and you decide against your state's rules. We will not build pages for towns you do not serve, or claim an emergency service or 24-hour staffed office you do not have. We will not ask for reviews selectively, offer anything for them, or write them. We will not touch your management software, your tenant records or your lien process. We do not write lien or auction notices or give legal advice; notice rules differ by state and belong with your attorney.
We also do not run Google Ads, social media, email campaigns or web design beyond what the search work needs. If you need those, we will say so and suggest where to look.
YoursAccounts, data, the end of the contract
Everything stays in your name, so leaving is simple.
Your Google Business Profile, your website, your content, your domain and your reviews are yours from the first day and stay yours. We are a manager on the profile and an editor on the site, both removable by you. If you stop working with us, nothing has to be handed back. We never need access to your management software, your tenant list or your payment system. The report goes only to you; we do not publish it or sell it.